Above are some general metrics that you can use to measure the ROI of your marketing campaigns in digital Marketing.
However, it’s important to note that the metrics you use to measure your campaigns will ultimately depend on Campaigns
we can think ROI Metrics in use:
Remember, the metrics that you use to measure ROI on different marketing channels will depend on your goals and objectives.
With that in mind, here is a quick list of metrics that you can use to measure digital marketing ROI based on the tactics you use:
• Email – Open rate, click-through rate, bounce rate, unsubscribe rate, conversions, and leads acquired.
• Social Media – Engagement rates, clicks and click-through rate, conversions, leads acquired, and new fans or followers. like that LinkedIn, Instragram
• Landing Pages – Traffic, unique visitors, returning visitors, total page views, time spent on page, actions taken, and conversions.
• Blogs – Traffic, clicks, time spent on page, unique visitors, returning visitors, actions are taken, and conversions.